Initiatives

(100 Results)

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REI Employees Earn Co-op a Spot on the 2016 Fortune 100 Best Companies to Work For

The recognition marks 19th consecutive year on the top employer list

Mar 3, 2016

REI Sets Out to Help Adventurers Go Deeper Into National Parks in Centennial Year

Multi-million dollar, multi-year partnership aims to inspire deeper experiences; co-op unveils new digital national parks guide and Milepost podcast series

Jan 7, 2016

REI’s #OptOutside Movement Close to 1 Million Mark as Black Friday Approaches

Co-op thanks supporters and groups rallying to help people get outside across the country; several state parks waive entry fees on November 27

Nov 23, 2015

REI Closing its Doors on Black Friday – Invites Nation to OptOutside

$2.2 billion specialty outdoor retailer will pay 12,000 employees to not work on November 27

Oct 27, 2015

R E I Seattle flagship store with black friday optoutside message.

Outdoor Community Votes for Trails; Invests $500,000 in 37 Hours and 25 Minutes

Co-op celebrates rapid response with additional $100,000 investment

Sep 3, 2015

REI Engages Millions of Members to Connect with Trails in their Communities

Co-op launches Every Trail Connects, REI’s first interactive stewardship program

Aug 12, 2015

REI Announces Historic Partnership for 100th Birthday of National Park Service

Co-op introduces five new REI Adventures destinations and donates 10 percent of proceeds from park trips to the National Park Foundation.

Mar 30, 2015

REI Recognized as a Top Employer on Fortune’s “100 Best Companies to Work For” List for 18th Consecutive Year

REI is one of five companies listed annually since the recognition began in 1998

Mar 5, 2015

CEOs Sign OIWC Pledge to Advance Women’s Leadership in the Outdoor Industry

REI CEO Jerry Stritzke Urges Action, Commits Funds to Help Spur Innovation and Opportunity for Women

Jan 23, 2015

Many Americans Opt to Climb Mountains over Corporate Ladders in 2015

As the holiday season approaches, REI is gearing up to meet growing demand fueled by outdoor enthusiasts’ wish lists and New Year’s resolutions. The co-op today announced the results of a survey offering new insights about consumer motivations, preferences, and shopping plans.

Nov 6, 2014