Path Ahead Ventures
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The outdoors is for everyone.The industry should be, too.
That's where you come in.
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REI Co-op's Path Ahead Ventures offers full-spectrum support to startups owned and led by Black, Indigenous, Latina/o/x and Asian American and Pacific Islander people.
Our goal: accelerate the success of founders of color, whether you're growing a business or just starting out.
Founders of color represent only an estimated 1% of outdoor entrepreneurs. We can change that.Let's create an outdoor industry where opportunity and success reflect the true diversity of people who love, protect and share life outside.
Full spectrum support, built for you
Community network
Partners, peers, mentors and experts who provide a trusted space for growth
Capability & infrastructure
Marketing reach, supply chain, distribution and more to reach the next level
Customer connection
Portals to new customers and ways to test, learn and build your platform faster
Capital investment
$30M fund dedicated to empowering founders and accelerating your success
Which path is yours?
Embark
You've got an idea or a plan. Embark fuels aspiring founders with a $10k equity-free grant and guidance to turn early-stage ideas into viable business models.Applications are now closed.
Learn more Navigate
You've got a business. Navigate empowers existing businesses with production, scaling, distribution, and publicity so you can grow and thrive.Stay tuned for updates.
Learn more Investments
You're ready to grow your business. Our investment fund provides companies with growth capital and dedicated portfolio support to help them achieve their business goals and get to the next level.
Learn more Meet the team
Dan Kihanya
As REI’s Director of Path Ahead Ventures, Dan brings extensive entrepreneurial experience, with multiple startups and successful exits under his belt.
Keenan Corrigan
Keenan is the Senior Program Manager, bringing expertise and experience across startup organizations, corporate accelerators and outdoor education.
Susan Viscon
With over 20 years of merchandising experience, including senior executive roles, Susan leads REI’s Path Ahead Ventures team.
Payam Daniel Abbassian
Payam leads investments as Principal. He brings valuable experience as an early-stage investor and a founder and operator at early and growth-stage startups.
Kelli Marks
As Senior Project Manager, Kelli leads initiatives for founders to engage with the Co-op and outdoor industry.
Elizabeth Reyes
Elizabeth is the Senior Investment Associate merging her expertise across operations and sustainability for early and growth-stage businesses.
Want to get in touch? pathaheadventures@rei.com
Advisory Board
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Lisa Nelson
Board Member & Advisor, Co-Founder of Microsoft Venture Fund
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Dr. Shakenna Williams
ED Center Women’s Entrepreneurial Leadership, Babson College
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Scott Kerslake
Founder Athleta, Past CEO Nixon & prAna, Operating Partner Stride Consumer PE
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Charles Hudson
Managing Founder and Partner, Precursor Ventures
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Kim Miller
CEO, Scarpa North America
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Colleen Echohawk
CEO, Eighth Generation
Frequently asked questions
The future is you
REI Co-op's Path Ahead Ventures accelerates success for founders of color by channeling the power and passion of the outdoor industry—supporting innovative ideas with mentorship, infrastructure, customer connections and capital investment. Because the insustry should reflect the true diversity of people who love, protect and share life outside.