Initiatives

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REI Launches Force of Nature to Reset Perception of the Outdoors

Long-range effort will advance gender equity outdoors Women will be front and center in REI storytelling for rest of 2017 $1M will support nonprofits that create opportunities for women in the outdoors

Mar 30, 2017

REI Announces 2017 Outessa Retreats Designed To Connect Women with the Outdoors Through Experiences, Inspiration and Adventures

REI announced its 2017 REI Outessa retreats – three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, the getaways are filled with activities and inspiration, offer access to coveted gear and products…

Feb 22, 2017

State Parks Waiving Fees on Black Friday as #OptOutside Grows to 1.8 Million People

Outdoor adventurers can visit park systems in 22 states for free on November 25

Nov 16, 2016

#OptOutside Reaches 1 Million People and Doubles Partner Organizations from 2015

Less than two weeks after announcing #OptOutside, more than 365 organizations and more than 1 million people have joined REI in choosing to #OptOutside on Black Friday.

Nov 7, 2016

REI CEO Invites More Organizations to Join #OptOutside, Offers Heartfelt Thank You to Employees and 300 Groups Already Setting Out to Create New Holiday Tradition

CEO Jerry Stritzke invites nonprofits and companies with shared values to join the growing movement of 300 national and local organizations advocating for time outside with family and friends

Oct 25, 2016

The REI Foundation Announces Historic Investment in the Next Generation of Outdoor Stewards to Celebrate the National Park Service Centennial

The REI Foundation Invests $1 Million in 21st Century Conservation Service Corps to Support Stewardship Projects in 19 National Parks

Apr 18, 2016

Initiatives

REI Launches Force of Nature to Reset Perception of the Outdoors

REI Announces 2017 Outessa Retreats Designed To Connect Women with the Outdoors Through Experiences, Inspiration and Adventures

State Parks Waiving Fees on Black Friday as #OptOutside Grows to 1.8 Million People

#OptOutside Reaches 1 Million People and Doubles Partner Organizations from 2015

REI CEO Invites More Organizations to Join #OptOutside, Offers Heartfelt Thank You to Employees and 300 Groups Already Setting Out to Create New Holiday Tradition

REI Brings Back #OptOutside – This Year More than 275 Organizations Ask America “Will You Go Out With Us?”

REI Celebrates the Centennial with National Park Service Products

REI Launches United Outside to Bring D.C. Residents Together in the Outdoors During Divisive Political Season

REI Outessa Summit Launches Weekend Getaways of Outdoor Adventure for Women

The REI Foundation Announces Historic Investment in the Next Generation of Outdoor Stewards to Celebrate the National Park Service Centennial