Initiatives

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REI to close again on Black Friday, inspire action to help everyone in America Opt Outside

Outdoor retailer REI Co-op is closing on Thanksgiving and Black Friday again this year as part of its annual Opt Outside tradition. Rather than focusing on profits and sales, the co-op is paying its 16,000 employees to spend the day outside, while calling on the broader community to join and help…

Oct 19, 2023

REI commits to putting everyone in America within 5 minutes of outdoor space

SEATTLE – REI Co-op today launched a multiyear, nationwide initiative to ensure every American has immediate access to outdoor spaces. Outside in 5 is a community-led initiative that supports local projects and national legislation in pursuit of REI’s goal of getting 100 million people outside in…

Jul 12, 2023

REI Path Ahead Ventures announces 2023 Navigate accelerator program cohort

REI Path Ahead Ventures is announcing a new cohort of founders that have been selected for its 2023 Navigate accelerator program. Path Ahead Ventures is partnering with nine founders of color, representing six companies this year as they further their growth in the outdoor industry.

Jun 1, 2023

REI Cooperative Action Fund invests $4 million in nonprofits working to create a more equitable outdoors

The REI Cooperative Action Fund is announcing a $4 million investment in 40 nonprofit organizations collectively creating a more equitable outdoors. This investment includes the addition of 18 new organizations to the Fund’s growing nationwide network of nonprofit partners, as well as renewed…

May 11, 2023

A group of people hiking together in a forest with tall evergreen trees

As America’s mental health reaches a 20-year low, #WeHikeToHeal encourages women’s wellness through outdoor adventure

For the third consecutive year, Hipcamp and REI will team up to sponsor Outdoor Journal Tour's #WeHikeToHeal Challenge, a month-long outdoor wellness initiative focused on improving the mental and emotional health of women across the United States. This marks the brands’ shared commitment to…

May 3, 2023

REI Path Ahead Ventures celebrates graduation of 18 outdoor industry founders of color from 2023 Embark program

SEATTLE – REI Path Ahead Ventures will celebrate the graduation of 18 founders from its Embark accelerator program this month. Embark is a three-month virtual program created in partnership with Founded Outdoors that provides entrepreneurs of color with resources and learning to turn their…

Apr 13, 2023

REI Co-op makes it easy for last minute gift giving to help loved ones get outside

REI Co-op offers the best last minute outdoor gifts for friends or family members of all ages and outdoor activity levels. With discounts up to 50% on clearance, REI Outlet and more, members and customers can find great deals in-store and online before the Christmas holiday. REI’s Holiday Warm Up…

Dec 14, 2022

REI Cooperative Action Fund celebrates first year with nearly $2 million in new investments in nonprofits

The REI Cooperative Action Fund is announcing a new $1.98 million investment in 34 nonprofit organizations promoting justice, equity and belonging in the outdoors. This investment brings the Fund’s total giving to over $3.4 million this year. The Fund officially launched in 2021 and has so far…

Nov 28, 2022

A group of people standing in a thick forest

Seven Films Examining Reciprocity and Indigenous Value Systems Released to Inspire and Provide Insight to Navigating the Conversation on Climate

Following an award-winning festival run, these films provide a provocative look at how communities have thrived based on mutual actions since time immemorial

Oct 10, 2022

Collection of images featuring snips from the Reciprocity Project Season 1

REI Co-op Announces Permanent Commitment to #OptOutside Movement: Closing Stores on Black Friday … For Good

SEATTLE – Specialty outdoor retailer REI Co-op today announced its Opt Outside movement will be permanent for all employees. For this Black Friday, and every Black Friday in the future, the co-op will forgo profits and sales at all locations, and instead pay its more than 16,000 employees to enjoy…

Oct 4, 2022

Two people running up an winding trail in the woods.