Initiatives

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REI Co-op to pursue new Climate Label certification

REI Co-op, the nation’s largest specialist outdoor retailer and consumer cooperative, today announced its intention to pursue certification under The Change Climate Project’s new Climate Label standard. This initiative marks a significant step in REI's longstanding and ongoing commitment to…

Dec 18, 2024

REI Co-op continues its annual Black Friday tradition, closing its doors and paying employees to Opt Outside

Outdoor retailer REI Co-op will again close its more than 190 locations—stores, distribution centers, adventure centers, call centers, and headquarters—on Thanksgiving and Black Friday and pay its 15,000 employees to Opt Outside. Since 2015, REI has shut its doors on the busiest shopping day of the…

Oct 2, 2024

Three people hiking up a hill overlooking a valley.

REI’s Member Days shower members with 11 days of expanded discounts and offers

As the largest consumer cooperative in the country, outdoor specialty retailer REI Co-op is a diverse community of 24 million members who love to spend time outside. REI’s Member Days, happening now through September 16, offer added extra value on top of always-on benefits.

Sep 6, 2024

Leap into summer at REI’s Fourth of July sale with big deals, plus up to 40% off clearance

REI Co-op welcomes summer with a major sale to jumpstart adventures outside. The specialty outdoor retailer’s Fourth of July sale and clearance event is back with big deals and up to 40% off clearance items.

Jun 21, 2024

REI Co-op to Opt Outside year-round: Co-op kicks off the summer with 300+ free classes and events across the country

Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community…

Jun 3, 2024

REI kicks off its Anniversary Sale, the co-op’s biggest sale of the year

Specialty outdoor retailer REI Co-op celebrates its members and kicks off the hiking and camping season with the return of its biggest sale of the year.

May 15, 2024

REI Cooperative Action Fund invests over $3.8 million in initiatives to advance equity in the outdoors and research nature’s impact on health

SEATTLE – The REI Cooperative Action Fund is investing over $3.8 million in 60 organizations that are strengthening the health and well-being of communities through time outside. Funding will support nonprofits that are led by and serve historically excluded communities, as well as researchers who…

May 6, 2024

REI Path Ahead Ventures celebrates 16 emerging companies bringing new innovations and perspectives to the outdoor industry

REI Path Ahead Ventures is celebrating 16 emerging companies completing its Embark program, bringing the latest products and experiences to the outdoor industry. Embark is a three-month curriculum created in partnership with Founded Outdoors to support founders of color as they turn their…

Apr 25, 2024

Two people stand behind a booth to speak to customers about their businesses.

REI Co-op celebrates progress towards getting every person in America outside in five minutes or less

REI Co-op is celebrating continued progress towards its efforts to get every person in America outside in five minutes or less, no matter where they live. Through its Outside in 5 initiative, REI supports local projects and national legislation to improve access to nearby nature.

Apr 17, 2024

People gathered on bleachers in a city park with bikes.

REI Cooperative Action Fund makes record investment, contributing $6.1 million to more than 260 organizations creating a more equitable outdoors

The REI Cooperative Action Fund is making its largest-ever investment, distributing $6.1 million to 264 nonprofit organizations working to create a more equitable outdoors. The record contribution comes as the REI Fund has surpassed 1 million individual donations from REI customers, members, and…

Nov 14, 2023