Initiatives

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National Outdoor Groups Release Six “Recreate Responsibly” Tips for Enjoying the Outdoors Safely During COVID-19

SEATTLE and DENVER – In advance of Memorial Day weekend – the unofficial start of the summer season – a newly formed coalition of outdoor groups created the Recreate Responsibly initiative to share ways for Americans to stay healthy while enjoying public lands, parks, trails, waters, and other…

May 21, 2020

6 steps to recreate outdoors responsibly

Running raises the heart rate, lifts spirits and provides an outlet during pandemic

SEATTLE – Dust off the shoes, put on the hydration vest, charge up the smart device and go. Whether someone is just getting back into running or has been a road warrior for years, the REI Co-op team is here to support every step of the way. REI's physical stores may be closed, but the co-op's…

Apr 28, 2020

DNR Recreation Sites and Public Lands to Reopen May 5

To educate the public about the importance of continued social distancing, DNR and REI Co-op are partnering on the #RecreateResponsibly social media campaign, which will educate visitors about how to stay safe and healthy.

Apr 27, 2020

Recreate responsibly sticker featuring tree illustrations

REI Co-op expands efforts to understand the link between time spent in nature and human wellbeing with a new study

Harvard T.H. Chan School of Public Health invites co-op members in four cities to participate in inaugural study

Oct 30, 2019

As REI Co-op prepares to #OptOutside for fifth year, CEO says it’s not enough

For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all 13,000 employees to #OptOutside with friends and family. But this year, under the leadership of a new CEO and facing a global environmental crisis, the co-op is going a step further…

Oct 23, 2019

Group of people cleaning up trash in the forest.

REI Co-op announces two new efforts to bolster environmental and outdoor journalism

REI Co-op is launching a new venture to lift up environmental and outdoor journalism through the debut of its own print magazine this fall, and a new partnership to channel matching funds directly to local, nonprofit newsrooms covering crucial issues facing the outdoors.

Jun 20, 2019

Hikers on a mountain trail with sun streaming through the clouds.

REI Co-op expands e-bike offerings, announces support for nonprofits focused on unifying regulations and building better access across the nation

Co-op will more than double e-bike inventory in 2019 and announces grant to PeopleForBikes for cycling infrastructure and advocacy

May 9, 2019

REI Co-op to invest up to $1 million in the National Forest Foundation in 2019

REI will donate up to $1 million to the National Forest Foundation in 2019 in continuation of a commitment that began in 2017 and bringing the co-op’s total investment in the NFF to nearly $3.5 million. Funds this year will support 15 projects that will bring significant and sustainable…

May 2, 2019

Three hikers on a bridge in a rainy forest.

REI Co-op and The Trust for Public Land unveil new list of top 50 cities to #OptOutside

As millions of Americans gear up to spend Black Friday outdoors with friends and family, REI Co-op and The Trust for Public Land have unveiled the Urban Outdoor Access Analysis: a list of the 50 top large cities to #OptOutside. The cities span the nation, from Glendale, Arizona to Newark, New…

Nov 14, 2018

#OptOutside: REI Co-op to close all stores again on Black Friday and Thanksgiving; CEO calls on Americans to disconnect from their devices, break up their routines, reconnect with nature

Co-op to invest at least $1 million more in new initiative showing link between health and time outdoors

Oct 23, 2018