Company News

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REI Co-op to pursue new Climate Label certification

REI Co-op, the nation’s largest specialist outdoor retailer and consumer cooperative, today announced its intention to pursue certification under The Change Climate Project’s new Climate Label standard. This initiative marks a significant step in REI's longstanding and ongoing commitment to…

Dec 18, 2024

REI Co-op Names Abigail Jacobs as Chief Marketing Officer

Specialty outdoor retailer REI Co-op today named Abigail Jacobs its next chief marketing officer. Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands.

Nov 12, 2024

REI Cooperative Action Fund reaches milestone of three million donations to support organizations creating a more equitable outdoors

The REI Cooperative Action Fund, a community-driven nonprofit that supports organizations creating a more equitable outdoors for everyone, announced its latest milestone, having received three million donations from REI employees, members, customers and community members. The Fund is also…

Nov 12, 2024

Celebrate the magic of the holidays with outdoor gifts from REI Co-op

Wrap loved ones from head to toe with the best gear and apparel for adventure this holiday season

Nov 7, 2024

Canyon Bicycles and REI Co-op team up to Elevate Shop Services in the U.S.

REI Co-op and Canyon Bicycles team up to offer Canyon Bicycle services at select REI stores, with plans to expand in 2025.

Oct 30, 2024

Canyon Bicycle being wheeled out of REI Co-op store

REI Co-op announces the fall 2024 Editors’ Choice Awards

Specialty outdoor retailer REI announces its REI Co-op Editors’ Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op based on employee expertise, REI member and customer field testing, customer feedback, and sustainability attributes identified by the…

Oct 25, 2024

REI Co-op welcomes Tulsa community to store grand opening on November 15-17

Specialty outdoor retailer REI Co-op welcomes the community to its grand opening celebration when its doors open on November 15 at Tulsa Marketplace, 6936 S. Elwood Ave West. A three-day party will include outdoor gear vendors, community partners, an afternoon social and more.

Oct 22, 2024

REI Co-op announces lineup of new store openings in 2025 and an early peek at 2026

Specialty outdoor retailer REI Co-op today announced its lineup of 2025 store openings as part of the company’s efforts to support the active lifestyles of its membership and outdoor communities. Stores will open in six communities next spring and summer, including the California cities of…

Oct 18, 2024

REI Co-op’s first Kentucky store to hold grand opening in Louisville on November 8-10

Specialty outdoor retailer REI Co-op welcomes the community to its grand opening celebration when its doors open in Louisville at Paddock Shops on November 8. A three-day party will include outdoor gear vendors, community partners, an afternoon social and more.

Oct 15, 2024

REI Co-op Urges Washington Voters to Reject Ballot Initiative 2117

As a co-op, we often ask our members, employees and broader community to support policies that enable everyone to enjoy time outside. In recent years, we’ve collectively supported the protection of 246 million acres of U.S. lands and waters; $45 million in federal funding for safe trails to bike…

Oct 15, 2024