Leadership & Financials

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REI Co-op promotes Dan Shull to senior vice president, chief technology officer

REI Co-op announced today the promotion of Dan Shull to senior vice president, chief technology officer. As the company continues to invest in its technology capabilities, REI will also recruit two more leaders to expand the expertise of REI’s current team—a head of information security and privacy…

Feb 16, 2021

Image of Dan Shull with his three black lab dogs

REI Co-op completes sale of Bellevue, Washington headquarters

SEATTLE – REI Co-op announced today that it has completed the sale of its newly completed corporate campus in the Spring District neighborhood of Bellevue, Washington, for a purchase price of $390 million.

Sep 14, 2020

Tall trees with sunshine shining through

REI Co-op to begin reopening stores and services to customers

SEATTLE – As a growing number of states begin to reopen for limited outdoor activity, REI Co-op is preparing for a safe return to customer-facing services. Starting this week, REI will begin offering curbside pick-up at more than half of it stores across the country and will launch zero-contact…

May 12, 2020

REI Co-op publishes 2019 full-year financial results

SEATTLE – Today, Seattle-based REI Co-op reported a record $3.12 billion in 2019 sales and more than 8% growth in both its digital and in-store offerings. In addition, brick and mortar continues to play a significant role in REI’s growth. In 2019, REI saw 3.5% comparable growth in store traffic and…

Apr 27, 2020

REI Co-op welcomes new vice president of e-commerce, gear, and apparel

REI Co-op has hired Michelle Cutter as its new vice president of e-commerce, gear, and apparel. Cutter is the first to serve in the co-op’s newly created role and will work across departments to grow revenue, solve customer problems, and support the REI brand.

Dec 12, 2019

REI Co-op promotes two new executives to senior leadership team

REI Co-op announced today the promotion of two team members to new leadership positions: Chris Putur to executive vice president of technology and operations and Kate Wendt to vice president of strategy.

Nov 25, 2019

REI Co-op welcomes Kelley Hall as new Chief Financial Officer

REI Co-op has hired Kelley Hall as its new chief financial officer. Hall will lead the co-op’s financial planning and analysis, accounting, treasury, internal audit, tax, strategic sourcing, and asset protection teams.

Oct 21, 2019

REI Co-op names two new executives: vice president of marketing; vice president of customer and brand shared services

REI Co-op announced today the appointment of two new leaders: Vivienne Long to the role of vice president of marketing and Pardis Ghorbani to the role of vice president of customer and brand shared services. Both roles will focus on inspiring more people to connect with a life outdoors.

Aug 22, 2019

REI Co-op names Eric Artz its eighth president and CEO

Today REI Co-op’s board of directors named Eric Artz as president and CEO, effective immediately. He is the eighth person to serve as CEO in the co-op’s 81-year history, having served as interim CEO since February 2019.

May 6, 2019

Eric Artz sitting in front of a wooden wall.

REI Co-op welcomes new vice president in merchandising

REI Co-op has hired Michael Benkel as its new vice president of planning, inventory and solutions. Benkel will lead a team of over 100 merchandising professionals and oversee the co-op’s planning and inventory management strategy, and merchandising business processes.

Apr 29, 2019