Leadership & Financials

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REI Co-op welcomes new vice president of e-commerce, gear, and apparel

REI Co-op has hired Michelle Cutter as its new vice president of e-commerce, gear, and apparel. Cutter is the first to serve in the co-op’s newly created role and will work across departments to grow revenue, solve customer problems, and support the REI brand.

Dec 12, 2019

REI Co-op promotes two new executives to senior leadership team

REI Co-op announced today the promotion of two team members to new leadership positions: Chris Putur to executive vice president of technology and operations and Kate Wendt to vice president of strategy.

Nov 25, 2019

REI Co-op welcomes Kelley Hall as new Chief Financial Officer

REI Co-op has hired Kelley Hall as its new chief financial officer. Hall will lead the co-op’s financial planning and analysis, accounting, treasury, internal audit, tax, strategic sourcing, and asset protection teams.

Oct 21, 2019

REI Co-op names two new executives: vice president of marketing; vice president of customer and brand shared services

REI Co-op announced today the appointment of two new leaders: Vivienne Long to the role of vice president of marketing and Pardis Ghorbani to the role of vice president of customer and brand shared services. Both roles will focus on inspiring more people to connect with a life outdoors.

Aug 22, 2019

REI Co-op names Eric Artz its eighth president and CEO

Today REI Co-op’s board of directors named Eric Artz as president and CEO, effective immediately. He is the eighth person to serve as CEO in the co-op’s 81-year history, having served as interim CEO since February 2019.

May 6, 2019

Eric Artz sitting in front of a wooden wall.

REI Co-op welcomes new vice president in merchandising

REI Co-op has hired Michael Benkel as its new vice president of planning, inventory and solutions. Benkel will lead a team of over 100 merchandising professionals and oversee the co-op’s planning and inventory management strategy, and merchandising business processes.

Apr 29, 2019

REI Co-op announces record financial results, major expansion of rentals and used gear

REI Co-op published its annual stewardship report today, announcing record 2018 financial results and significant progress toward making a positive impact on the outdoor community. In 2018, REI made a record $2.78 billion, grew 6 percent and added more than 1 million new members, bringing the…

Apr 9, 2019

Customers and employees high five at a store opening event.

REI Statement: Jerry Stritzke resigns as REI CEO; Eric Artz named interim CEO

At an employee meeting at REI headquarters, REI Board Chair Steve Hooper announced this morning that Jerry Stritzke, President and CEO, has resigned and will be leaving the co-op on March 15, 2019. REI Chief Operating Officer Eric Artz will take on the role of interim CEO, effective immediately…

Feb 12, 2019

REI Co-op announces two new roles: chief customer officer and chief digital officer

To connect more people to life outdoors, REI Co-op has appointed its first chief customer officer and first chief digital officer. Both roles are focused on enhancing the experience of the co-op’s members and customers no matter how people first encounter REI.

Sep 26, 2018

REI Co-op welcomes new vice president in information technology

REI Co-op has hired IT veteran Dan Shull to serve as its first vice president of commerce and experiences. Shull will be responsible for the customer experience across all technology platforms, and will lead a team of more than 100 technology professionals.

Aug 16, 2018