REI Co-op promotes two new executives to senior leadership team

Nov 25, 2019

SEATTLE – REI Co-op announced today the promotion­­ of two team members to new leadership positions: Chris Putur to executive vice president of technology and operations and Kate Wendt to vice president of strategy.

“Chris and Kate are tremendous co-op leaders. They both are experienced and thoughtful leaders who are committed to inspiring and enabling our members to connect with the outdoors,” said REI CEO Eric Artz. “I’m excited to see their influence grow as they step into these new roles.”

Executive Vice President of Technology and Operations

Chris Putur has been promoted to executive vice president of technology and operations. Putur has served the co-op for two years as CIO and brings more than 25 years of retail experience.

“Since joining the co-op, I have an even greater appreciation of the unique role we can play in people’s lives,” says Putur. “I feel honored to work with teams across the organization to influence the ways technology helps us experience and connect with the outdoors.”

As part of her new role, Putur will lead the co-op’s IT, Information Security, Supply Chain and Continuous Improvement teams.

Putur’s love for the outdoors expands beyond the walls of REI. Outside of work, she’s an avid runner and hiker, recently completing a Mount Rainier climb.

Chris Putur sitting in front of a wooden wall.

Vice President of Strategy

Kate Wendt has been promoted to vice president of strategy. Wendt has served the co-op for five years and has been instrumental in the development of REI’s strategy and long-range plan.

“I’m excited to help us courageously embrace change that builds relevance and expands our impact,” says Wendt. “Our momentum this year is a direct reflection of the amazing teams that are bringing REI’s customer-focused growth agenda to life.”

Wendt also loves to trail run, hike and backpack.

Kate Wendt in front of a wooden wall.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.