Leadership & Financials

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REI Co-op Reports Strong Growth in 2021, Setting Co-op Record in Membership

REI Co-op today released its 2021 financials and annual impact report, ending the year with $3.7 billion in sales, an increase of 36% compared to 2020. Affirming its commitment to giving back to the outdoor community, REI again distributed more than half of its operating profits back to its…

Apr 12, 2022

Three people hiking as the sun fights its way through some clouds.

REI Co-op expands its technology leadership team with new vice presidents of platform engineering and product engineering

REI Co-op announced today an expanded technology leadership team with the addition of two new vice presidents. The company hired Analyn Nouri as its vice president of platform engineering, and promoted 15-year employee Todd Wilson to vice president of product engineering.

Dec 27, 2021

REI Co-op announces new chief commercial officer; two senior leader promotions

REI Co-op announced today it has hired its first chief commercial officer and is promoting two executives to new leadership positions. Cameron Janes joins the co-op January 3, 2022 as senior vice president, chief commercial officer; and Kelley Hall and Vivienne Long have been promoted to executive…

Dec 1, 2021

REI Co-op Appoints Wilma Wallace Chief Diversity and Social Impact Officer

SEATTLE – REI Co-op today announced that Wilma Wallace, has been promoted into the new role chief diversity and social impact officer, effective immediately. Wallace has served at the co-op's general counsel and corporate secretary since 2017. Outside of REI, Wallace serves on a variety of…

Sep 29, 2021

REI's Wilma Wallace poses in front of textured wooden wall.

REI Co-op 2021 Member Meeting

Each year, REI's member meeting provides an opportunity for co-op members to hear from the board of directors and senior leadership team. This year, the meeting was held virtually on May 3 and included an update on the co-op's business and impact work, and the results of the recent board election…

May 3, 2021

REI Co-op reports 2020 financials, launches new Cooperative Action initiative to engage members in the fight for life outside

REI Co-op today released its 2020 financials and annual impact report, highlighting strong financial performance and its values-based approach to leading through a global crisis—and beyond.

Apr 14, 2021

Two people wearing large backpacks standing on a mountain facing a large rock formation.

REI Co-op promotes Dan Shull to senior vice president, chief technology officer

REI Co-op announced today the promotion of Dan Shull to senior vice president, chief technology officer. As the company continues to invest in its technology capabilities, REI will also recruit two more leaders to expand the expertise of REI’s current team—a head of information security and privacy…

Feb 16, 2021

Image of Dan Shull with his three black lab dogs

REI Co-op completes sale of Bellevue, Washington headquarters

SEATTLE – REI Co-op announced today that it has completed the sale of its newly completed corporate campus in the Spring District neighborhood of Bellevue, Washington, for a purchase price of $390 million.

Sep 14, 2020

Tall trees with sunshine shining through

REI Co-op to begin reopening stores and services to customers

SEATTLE – As a growing number of states begin to reopen for limited outdoor activity, REI Co-op is preparing for a safe return to customer-facing services. Starting this week, REI will begin offering curbside pick-up at more than half of it stores across the country and will launch zero-contact…

May 12, 2020

REI Co-op publishes 2019 full-year financial results

SEATTLE – Today, Seattle-based REI Co-op reported a record $3.12 billion in 2019 sales and more than 8% growth in both its digital and in-store offerings. In addition, brick and mortar continues to play a significant role in REI’s growth. In 2019, REI saw 3.5% comparable growth in store traffic and…

Apr 27, 2020