Initiatives

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REI Co-op and Capital One Announce New REI Co-op Mastercard

Today, REI Co-op, the largest consumer co-op and outdoor specialty retailer in the United States, and Capital One, introduced their card partnership and launched the new REI Co-op® Mastercard® program. This new program offers existing and new cardholders a compelling set of benefits and inspires…

Aug 8, 2022

REI Path Ahead Ventures launches Navigate accelerator program, announces inaugural cohort

REI Path Ahead Ventures is launching its Navigate accelerator program, with an inaugural cohort of six companies. Path Ahead Ventures partners with founders of color as they further their growth in the outdoor industry. The 16-week Navigate program will bring founders together in-person and online…

Jul 19, 2022

Woman standing at a table working on a laptop with tools around her

REI Co-op Studios and Westbrook Studios to produce documentary feature, chronicling the Full Circle Expedition: First all-Black team to summit Mount Everest

The Documentary follows nine athletes as they shift the legacy in a white dominated sport while experiencing a unique global cultural exchange during their triumphant journey to the top of the famous peak. The team includes: two professional climbers for The North Face Manoah Aniuu and Fred…

May 23, 2022

Full Circle Team; Photo Credit: Evan Green

REI Co-op relaunches its lifetime membership program to support 50-million-member community vision

For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing the ways that members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every…

Mar 2, 2022

#OptOutside: REI Co-op to match donations to the REI Cooperative Action Fund up to $1 million

SEATTLE –REI Co-op will match donations from the general public to the REI Cooperative Action Fund up to $1 million from now until the end of the year. The REI Cooperative Action Fund is a new, community-supported public charity designed to harness the collective power of the co-op's 20 million…

Nov 18, 2021

Woman standing in trees with her arms spread wide.

REI Co-op launches Path Ahead Ventures to invest in founders of color

REI Co-op today launched Path Ahead Ventures, a new initiative that will invest $30 million in 300 founders of color as they start and scale their businesses in the outdoor industry. Through Path Ahead Ventures, REI will leverage its network, capabilities and community to partner with Black…

Oct 28, 2021

Woman sitting on a rocky coast with her backpack at her side

Short Film “What’s In A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases "What’s In A Name," a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices have created barriers to access, safety…

Oct 20, 2021

REI Co-op announces commitment to becoming a fully inclusive, anti-racist, multicultural organization

SEATTLE – Building on its efforts to fight for racial equity in the outdoors and beyond, REI Co-op today announced its commitment to becoming a fully inclusive, anti-racist, multicultural organization. This marks an important next step for the co-op, which has spent the last year and a half…

Oct 7, 2021

Sun rising over a rolling field of wildflowers.

Family Forest Owners Empowered to Address Climate Change with New Partnership between REI Co-op, the American Forest Foundation and The Nature Conservancy

Washington, D.C. — The American Forest Foundation and The Nature Conservancy today announced a new partnership with REI Co-op, the nation's largest membership-based co-op and outdoor retailer, to empower America’s rural family forest owners to manage their forests in ways that sequester and store…

Oct 5, 2021

#OptOutside: REI Co-op closing on Thanksgiving and Black Friday for seventh year running

SEATTLE – This November, REI is once again closing its more than 170 locations—stores, activity centers, distribution centers, call centers and headquarters—on Black Friday. For the seventh year in a row, the co-op will forgo profits and sales on the busiest shopping day of the year, and instead…

Oct 5, 2021

Two women sitting on a rock laughing in a windy field