Co-op Brands

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REI Co-op relaunches its lifetime membership program to support 50-million-member community vision

For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing the ways that members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every…

Mar 2, 2022

REI Co-op to carry up to size 20 in more gear and apparel brands in all stores by early 2022

The co-op will expand its sizing assortments to offer more apparel and gear, up to size 20 on REI.com, in 34 stores by the end of the year, and all stores by early 2022.

Jun 23, 2021

Two women doing yoga in the new REI Co-op Brands Take Your Time collection

REI Co-op + West Elm Launch New Collection to Inspire People to Get Outside, Together

Outdoor specialty retailer REI Co-op and global design company West Elm today announce the debut of the latest product collaboration for summer.

Jun 3, 2021

REI Co-op announces Flash and Traverse hiking footwear

REI Co-op Brands, the outdoor retailer's performance gear and apparel label, introduces two new footwear lines. The Traverse is a comfortable, stable boot, while the Flash is a flexible hiking shoe designed to provide the comfort of a trail runner with added support. Although REI has partnered with…

Mar 12, 2021

REI projects a notable shift in customer shopping habits this winter and holiday season

As temperatures cool, early sales trends indicate that REI Co-op will see an unprecedented year with sales of winter gear at an all-time high – suggesting that the co-op community does not intend to stay inside this winter. Customer demand for products like bikes and outdoor furniture has been off…

Oct 28, 2020

REI Co-op Editors’ Choice Awards honor top products helping people get outdoors

REI introduces the REI Co-op Editors’ Choice Awards, a designation honoring gear and apparel from brands sold at the co-op that represent REI employee and customer favorites—based on field testing, REI expertise and co-op member and customer feedback. Products recognized meet various parameters…

Oct 6, 2020

Co-op Cycles debuts first fat-tire bike and e-bike designs for fall

REI Co-op announced two brand new styles to its member-inspired Co-op Cycles bicycle line. A fat-tire mountain bike and two town to trail e-bikes join the line for the first time. The co-op also announced additional bicycle shop e-bike service capabilities, as well as virtual expertise for…

Sep 15, 2020

REI Co-op and West Elm debut retail partnership with co-curated summer collection

Outdoor specialty retailer REI Co-op and global design company West Elm today announce a retail partnership to offer a co-curated collection of REI x West Elm lifestyle products aimed at helping people feel at home, outdoors. REI Co-op and West Elm came together a year ago with a shared commitment…

May 26, 2020

REI Co-op kicks off its Anniversary Sale and calls for member stories to help celebrate its 82-year history

SEATTLE – REI Co-op's popular Anniversary Sale is here to celebrate the co-op's 82 years. To mark the occasion, REI has invited its members to share in telling the co-op community's rich history by uploading a favorite outdoor photo and story on social media using the #REIMember hashtag. REI will…

May 18, 2020

REI brings customers broader product selection, more sizes and color options online

Starting with select brands, the co-op will enhance availability and online product selection

Oct 10, 2019