REI Repositions Cycling Business, Launches Co-op CyclesCycling strategy combines new product line with premier brands to offer members a comprehensive destination to fuel their riding adventuresSep 21, 2016
REI Relaunches Digital Outlet Business to Offer Members Best-in-Class, Off-Price Outdoor GearNation’s largest consumer co-op launches REI Garage on August 9, retires REI OutletAug 9, 2016
REI Celebrates the Centennial with National Park Service ProductsLimited-edition REI gear and apparel gives 10 percent back to national parksJun 29, 2016
REI Launches evrgrn™, a New Brand of Outdoor Gear for Instant Gatheringsevrgrn gear brings beautiful design to socializing outdoorsMay 26, 2015
Many Americans Opt to Climb Mountains over Corporate Ladders in 2015As the holiday season approaches, REI is gearing up to meet growing demand fueled by outdoor enthusiasts’ wish lists and New Year’s resolutions. The co-op today announced the results of a survey offering new insights about consumer motivations, preferences, and shopping plans.Nov 6, 2014
Novara Introduces 2015 Urban, Touring and Mountain Bike LinesCelebrating more than 30 years of bicycle design, Novara introduces its spring 2015 collectionOct 9, 2014
REI Announces its Private Brand Fall 2014 CollectionsREI’s new lineup of exclusive gear and apparel for fall 2014 will be introduced during Outdoor Retailer Winter Market tradeshow in Salt Lake City. Highlights for the fall collection include new outerwear, urban, fitness and yoga apparel for fall and winter, as well as carrying accessories.Jan 22, 2014
REI Celebrates Fall with New Outdoor Products, Events and Travel OffersREI offers the best selection of products, expert advice and activities to inspire outdoor activities all season long. Fall brings new collections, outdoor classes and a chance to win an “Adventure of a Lifetime” with REI Adventures.Sep 23, 2013
Novara Introduces its 2014 BicyclesPedal around the city streets, ride the open road or hop over stumps during off-road adventures with one of Novara’s 2014 bicycles. Sold only at REI stores and REI.com, the 2014 bicycle line includes new and updated designs to meet a variety of riding levels.Sep 18, 2013