Company News

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REI Co-op launches new credit card benefits for cardholders to enjoy a life outdoors

REI Co-op is adding new benefits to its REI Co-op World Elite Mastercard®, making it easier than ever for cardholders to enjoy life outdoors. In addition to 5% back on purchases at REI cardholders now enjoy 2% back on mobile wallet purchases, and extra savings on REI’s adventure travel trips when…

Aug 27, 2019

REI Co-op to open new store in Tampa, Florida in spring 2021

REI Co-op will open a new store in Tampa, Florida in spring 2021, bringing a wide assortment of quality outdoor gear, experiences and expertise to the state's west coast. The new 22,500-square-foot store will be located at Midtown Tampa, an entirely new district that will connect the city’s…

Aug 22, 2019

REI Co-op names two new executives: vice president of marketing; vice president of customer and brand shared services

REI Co-op announced today the appointment of two new leaders: Vivienne Long to the role of vice president of marketing and Pardis Ghorbani to the role of vice president of customer and brand shared services. Both roles will focus on inspiring more people to connect with a life outdoors.

Aug 22, 2019

REI Co-op to open new store in Wichita, Kansas in spring 2020

REI Co-op is opening a new store in Wichita, Kansas in spring 2020, bringing a wide assortment of quality gear, equipment rentals, experiences and expertise for the region’s most popular outdoor activities. The new 20,000-square-foot store will be located at the northeast corner of Highway 96 and…

Aug 14, 2019

Update: REI statement on relationship with Vista Outdoor

Today, we notified our merchants that we will resume orders with Giro, Bell, CamelBak, Blackburn and Camp Chef on the news that their parent company, Vista Outdoor, has secured a buyer for Savage Arms.

Jul 8, 2019

REI Co-op to open new store in Appleton, Wisconsin in spring 2020

REI Co-op is opening a new store in Appleton, Wisconsin in spring 2020, bringing people a wide assortment of quality gear, experiences and expertise for the region’s most popular outdoor activities. The new 20,000-square-foot store will be located at the Center Valley shopping center at the…

Jul 3, 2019

REI Co-op announces two new efforts to bolster environmental and outdoor journalism

REI Co-op is launching a new venture to lift up environmental and outdoor journalism through the debut of its own print magazine this fall, and a new partnership to channel matching funds directly to local, nonprofit newsrooms covering crucial issues facing the outdoors.

Jun 20, 2019

Hikers on a mountain trail with sun streaming through the clouds.

REI Co-op to open new store at Station Park in Farmington, Utah in fall 2019

REI Co-op will open a new store in Farmington, Utah this fall, bringing a wide assortment of quality gear, equipment rentals, experiences and expertise for the region’s most popular outdoor activities including skiing, snowboarding, paddling, camping and mountain biking. The new 23,000-square-foot…

May 20, 2019

REI Co-op expands e-bike offerings, announces support for nonprofits focused on unifying regulations and building better access across the nation

Co-op will more than double e-bike inventory in 2019 and announces grant to PeopleForBikes for cycling infrastructure and advocacy

May 9, 2019

REI Co-op opens new store in Grand Rapids, Michigan on May 17, invests $20,000 in local outdoor community

REI Co-op will officially open its new store in Grand Rapids, Michigan on May 17. The new, 20,000-square-foot store at Woodland Mall will bring quality outdoor gear, experiences and expertise to Western Michigan. REI Grand Rapids will also offer a specialty bike shop for maintenance and repairs, as…

May 8, 2019