Company News

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REI Launches First Ever "Find Out" Television Commercials

SEATTLE – Starting today, REI (Recreational Equipment, Inc.) is launching two commercials in select cities that mark the company’s foray into broadcast advertising. The advertisements, created by BBDO Atlanta, run in eight cities from November 30 through December 24 and complement REI’s seasonal…

Nov 30, 2009

REI Snow Report Relaunches with Updated Functionality for iPhone Users

As outdoor enthusiasts everywhere eagerly anticipate a bountiful winter season, the updated REI Snow Report is poised to help iPhone users know where to head for the best conditions for their skiing, snowboarding and snowshoeing adventures. The free application is a result of a partnership between…

Nov 18, 2009

REI Holds Twinkie® Roasts to Beckon Mother Nature for a Hearty Snowfall

SEATTLE – National outdoor gear and apparel retailer REI (Recreational Equipment, Inc.) today held the first of many Twinkie Roasts across the country, a quirky annual employee event to beckon Mother Nature to provide a hearty snowfall on behalf of snowsports lovers everywhere.

Oct 14, 2009

REI Round Rock and Lincoln Park Stores Awarded LEED® Gold Rating by USGBC

REI (Recreational Equipment, Inc.), the national outdoor gear and clothing retail cooperative, today announced that its stores in Round Rock, Texas and Lincoln Park, Ill. have been awarded LEED (Leadership in Energy and Environmental Design) Gold certification for Commercial Interiors from the U.S…

Sep 27, 2009

REI Statement on “Prize Winning Payout” Scam

Kent, WA – A company falsely identifying itself as REI (Recreational Equipment Inc.) recently launched a scam sweepstakes claiming that individuals have won a “Consumer Promotion Drawing.” The company and promotion are not associated with REI in any way and the check included in the mailing is…

Sep 22, 2009

REI’s Annual Stewardship Report Highlights Co-op’s Social and Environmental Work

Recreational Equipment, Inc. (REI) today announced Ivar Chhina has been named the company’s chief financial officer.

Sep 8, 2009

REI Reappoints Jose Ignacio Lozano and Brenda Davis to Board of Directors

Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, today announced the reappointment of Jose Ignacio Lozano and Brenda Davis to one-year terms on the company’s board of directors.

Aug 25, 2009

Jerry Stritzke: A Conversation About Store Hourly Pay and Benefits

We acknowledge that rising living costs are creating pressure across the country. Pay, wages and scheduling are important topics that we are actively working on at REI but the noise on this topic is not reflecting the full picture. In the interests of transparency, we are sharing the following…

Jul 12, 2009

Statement by Sally Jewell, REI President and CEO about Obama and Salazar actions to get Americans outdoors

The National Audubon Society and the REI Foundation today announced the funding of a significant program that will allow Audubon to study its existing offerings and community collaborations and design future nature programs that better support the needs and interests of culturally diverse…

Jun 17, 2009

REI Launches Bike Your Drive iPhone App

REI is launching the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view, and share their bicycling experiences. It’s available through the Apple iPhone app store or by visiting: www.rei.com/bikeyourdrive#bikesGear.

Jun 8, 2009