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REI Co-op announces commitment to becoming a fully inclusive, anti-racist, multicultural organization

SEATTLE – Building on its efforts to fight for racial equity in the outdoors and beyond, REI Co-op today announced its commitment to becoming a fully inclusive, anti-racist, multicultural organization. This marks an important next step for the co-op, which has spent the last year and a half…

Oct 7, 2021

Sun rising over a rolling field of wildflowers.

REI Co-op: Update on racial equity commitments

In July 2020, we outlined an initial set of commitments detailing our work to advance racial equity at REI and beyond. We pledged to be transparent about our progress and share regular updates.

Oct 7, 2021

Family Forest Owners Empowered to Address Climate Change with New Partnership between REI Co-op, the American Forest Foundation and The Nature Conservancy

Washington, D.C. — The American Forest Foundation and The Nature Conservancy today announced a new partnership with REI Co-op, the nation's largest membership-based co-op and outdoor retailer, to empower America’s rural family forest owners to manage their forests in ways that sequester and store…

Oct 5, 2021

#OptOutside: REI Co-op closing on Thanksgiving and Black Friday for seventh year running

SEATTLE – This November, REI is once again closing its more than 170 locations—stores, activity centers, distribution centers, call centers and headquarters—on Black Friday. For the seventh year in a row, the co-op will forgo profits and sales on the busiest shopping day of the year, and instead…

Oct 5, 2021

Two women sitting on a rock laughing in a windy field

REI launches REI Cooperative Action Fund to scale investment in the outdoors

SEATTLE – REI is launching a new community-supported public charity to harness the collective power of its 20 million members to fight for a more equitable and inclusive outdoor community. For the first time in the co-op’s 83-year history, the REI Cooperative Action Fund will allow co-op members…

Oct 4, 2021

Group of people standing in a circle holding autumn leaves

REI Cooperative Action Fund’s inaugural 2021 investment

The REI Cooperative Action Fund is a new, community-supported public charity founded by REI Co-op. This year, the Fund is investing $1 million to 19 organizations promoting justice, equity and belonging in the outdoors. In addition to this initial investment, the Fund will scale its efforts as more…

Oct 4, 2021

REI Co-op Appoints Wilma Wallace Chief Diversity and Social Impact Officer

SEATTLE – REI Co-op today announced that Wilma Wallace, has been promoted into the new role chief diversity and social impact officer, effective immediately. Wallace has served at the co-op's general counsel and corporate secretary since 2017. Outside of REI, Wallace serves on a variety of…

Sep 29, 2021

REI's Wilma Wallace poses in front of textured wooden wall.

River Road, MACRO and REI Co-op Studios join in producing Billy Luther film “Frybread Face and Me,” executive produced by Taika Waititi

Three film producers working to bring progressive themes and diverse characters to the big screen, MACRO, River Road, and REI Co-op Studios, have joined Chad Burris’s Indion Entertainment production “Frybread Face and Me,” which recently wrapped shooting in New Mexico.

Sep 21, 2021

REI Co-op set to open new store in Mechanicsburg, Pennsylvania

REI Co-op is celebrating the opening of its new 22,400-square-foot store in Silver Creek Plaza on the pike, offering a wide assortment of top-quality outdoor gear and apparel for camping, hiking, climbing, cycling, paddling and more. Located at 6391 Carlisle Pike, the store will also have a…

Sep 20, 2021

REI Co-op set to open new store in Cambridge, Massachusetts

REI Co-op is celebrating the opening of its Cambridge location, the first-of-its-kind small format neighborhood store, offering a curated assortment of outdoor gear for people who. Located within the Cambridge Crossing development, the 6,500 square foot store will also feature a bike shop and a…

Sep 20, 2021