REI Madison

In-store shopping

Available

Open until 9:00 pm today

Curbside Pickup

Unavailable

Unavailable at this location

REI Madison Store
Location for the store madison

Store hours

  • Mon - Fri   10am - 9pm
  • Sat   10am - 9pm
  • Sun   10am - 6pm

New Year's Eve

  • December 31
    Tue  10am - 6pm

New Year's Day

  • January 1
    Wed  11am - 5pm

Address

7483 W Towne Way

Madison, WI 53719

Do more in store

REI technician fixing a bike

Bike Shop Services

This REI is a full-service bike retailer, carrying a broad assortment of bike brands, components and accessories, and our repair shops are staffed with some of the best-trained professionals in the industry. Our friendly experts are specially trained to help guide and evaluate your bike service needs. No matter what your familiarity might be with bikes, you'll get exactly the right help. Did you know membership comes with a 20% discount on cycle shop services, plus free tubes with purchase of flat tire repair? (Co-op Cycles brand tubes only; tube must be installed at time of purchase).
REI technician waxing a snowboard

Ski & Snowboard Shop Services

We offer top-brand winter gear and clothing for skiing, snowboarding and more. We are also a full-service ski & snowboard shop offering professional tuning, waxing and repairs to keep your gear in perfect shape all season. Did you know membership comes with a 20% discount on shop services, plus free ski & snowboard belt waxes? (Exclusions apply)
Set of jackets hung on a wooden wall

Trade-In

Members, with Re/Supply's trade-in program, you can give your pre-loved gear a new life outdoors. Bring your gear to any REI store – including this one – to process your trade-in with a store associate. Make sure your items are in good, working condition. A store associate will evaluate your gear to determine if they meet program requirements. Use our online trade-in catalog to see what is eligible and how much your items could be worth ahead of time. For all trade-ins that are accepted, you will receive credit in the form of an electronic REI gift card sent to the email address associated with your membership. Did you know that membership offers the option to trade in used gear in return for REI credit?
A man wearing an insulated jacket, beanie and backpack stands in front of a tent

Used Gear

With Re/Supply, REI Co-op Members can shop for lightly used gear online and at most REI stores – including this one. Stop by to see what’s available! Selection varies by store. Did you know that membership offers access to gently used gear at great prices?

Nearby Experiences

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About REI Madison

REI Madison provides outdoor enthusiasts in the Madison, Wisconsin, area with top-brand gear and clothing for camping, climbing, cycling, fitness, hiking and more. We're a complete Madison-area bike shop, offering a full range of professional bike shop services to help keep you biking the streets and trails year-round. Our ski & snowboard shop services will get your gear tuned up for the slopes. Come let our staff of friendly experts help you get you ready for your next adventure in the Madison, Wisconsin, area whether you're planning to ski Tyrol Basin or pedal the single track at Blue Mound and beyond.

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