R E I Co-op Path Ahead Ventures Navigate
Navigate empowers founders to scale your business
The Navigate program supports emerging Black, Indigenous, Latina/o/x, and Asian American and Pacific Islander (AAPI) entrepreneurs in the outdoor industry by offering opportunities to connect, learn, and grow. We provide funding, mentorship, curated programming, and access to REI’s experts in production, distribution, marketing services, and talent.
Applications are currently closed
Structured, hands-on support
Navigate is a 4-month program providing a customized learning experience that addresses your company’s specific pain points and equips you with funding, mentorship, and strategic guidance. You’ll have opportunities to meet with and learn from experienced partners both inside and outside the industry. Through your cohort, you'll build a network with founders of companies at a similar stage.
Individualized support
Customer connection
Capital investment
Community network
Interested in joining us?
Check out our application criteria:
The Navigate experience
See what you could experience as a founder in the Navigate program.
Founder experience
In their own words
“Navigate is a wonderful opportunity to connect with CPG leaders and founders who care about being outside. I've learned an incredible amount and made lasting friendships. I would highly recommend [the program] for other founders.”
Mitch Gilbert (they/them)
Founder & CEO, OYA
“Some days we were out of our depths and on others we were deep in our element. The only constant in Navigate was the feeling that anything was possible.”
Jennifer Jacobson (she/her) & Livio Melo (he/him)
Co-founders, Allmansright
“No matter where you are in your business, Navigate will take you to the next level. It’s scalable and adaptable to your needs.”
Sidney Baptista (he/him)
Founder & CEO, PYNRS
Core components
In the Navigate program, you’ll be connected with REI’s industry-leading experts through on-site immersion, one-to-one advising sessions, and virtual workshops.
Basecamp
Kick off the program with a week together at REI’s HQ in the Seattle area. It’s time to get to know your cohort, meet with the REI program team and merchants in your categories, and dive into our curriculum.
Our curriculum
Founders Market
Participate in a pop-up shop at REI’s Seattle flagship store where you can connect with customers, sell your products and increase brand awareness.
Live demo event
Close out the program with a demo event to showcase your company to REI employees, ecosystem supporters, investors, and other retailers.
Frequently asked questions
Want to get in touch? pathaheadventures@rei.com