Path Ahead Ventures
High above the shoreline, a couple holds hands with their arms raised and outstretched, celebrating the vast view of sun-dappled water and distant hills

R E I Path Ahead Ventures Investments

Advancing the diversity of the outdoor industry

We dedicated a $30M fund to make investments of $100K and up in early-stage companies.

Our approach


Bridge access

We seek to bridge access to capital for founders of color in the outdoor space.

Founders first

We strive to put your needs first and create net positive results for every founder.

Partnership role

As experienced operators, we work closely with you to achieve your business goals.

Mindful leadership

We seek to avoid power imbalances and lead with transparency and integrity.

Our portfolio

Alder Logolink opens in new tab
alder is a size-inclusive, sustainable outdoor apparel brand, focused on welcoming women into the outdoors.

Co-founders
Naomi Blackman
Mikayla Wujec

Visit alder link opens in new tab
Wheel the World Logolink opens in new tab
Wheel the World is a travel marketplace, focused on persons with disabilities.

Co-founders
Alvaro Silberstein
Camilo Navarro

Visit Wheel the World link opens in new tab
Outdoor Element Logolink opens in new tab
Outdoor Element is an outdoor adventure gear brand.

Founder
Michael Mojica

Visit Outdoor Element link opens in new tab

Core investment criteria

Management team with at least one full-time founder of color – Black, Latina/o/x, Indigenous, Asian American, Pacific Islander
Building in the outdoor, fitness, health and wellness, or sustainability markets
  • Apparel, Footwear, Gear
  • Experiences and Services
  • Consumer Technology
  • Consumer Packaged Goods
  • Sustainability
Post-market or generating revenue
Ability for Path Ahead Ventures and REI to provide strong added value and strategic alignment with the co-op
Company is incorporated in the United States or Canada
A smiling woman of color wearing a pair of sunglasses on her head and a tan, quarter-zip hoodie stands in front of a tall hedge of green leafy shrubbery.

Pitch your company

Founders, if you align with our core investment criteria and are considering raising capital or currently seeking an investment, send us your pitch. Please expect to wait at least two weeks for a reply—we evaluate submissions carefully.

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Frequently asked questions

Want to get in touch? pathaheadventures@rei.com