REI Co-op’s three-day grand opening celebration in Loveland, Colorado set for August 23-25

REI Co-op officially opens its new Loveland, Colorado store on Friday, August 23. The specialty outdoor retailer invites the community to a three-day celebration filled with 30 outdoor brands, nonprofit partners, giveaways, music and more.

Located at Centerra Marketplace, the approximately 23,000 square-foot store features a wide assortment of outdoor gear and apparel for camping, hiking, cycling, climbing, running, fitness and more. Certified mechanics in the bike shop can tune or repair equipment to help cyclists be trail and street ready year-round. The co-op’s seasonal ski and snowboard shop offers a range of services such as waxing, mounting and tune ups.

“Our team of 50 staff are beyond excited to engage with the local community to educate and inspire everyone to get outside. Loveland has so many wonderful places to engage with the outdoors. Whether simply walking around a lake or sculpture garden or tearing down a trail on your mountain bike, we’re ready to get you set and stoked for your next adventure,” says REI Loveland store manager Bret McKenzie. “We’ve heard from many customers and potential partners who are excited to have a local REI. We look forward to helping progress the co-op’s initiatives in climate action, outdoor equity, and protecting the places we love. Let’s take action together!”

Doors open at 9 a.m. on Friday and Saturday and 10 a.m. on Sunday with giveaways while supplies last. Community members who join the morning festivities will enjoy free coffee and receive an exclusive camp mug with a donation to a regional nonprofit.

As part of the opening festivities, every afternoon from 1 to 5 p.m., REI will host an outdoor social with music, nonprofit and vendor activations. Thirty outdoor brands attending the celebration include Alpine Start, Altra, Arc’teryx, Black Diamond, Brooks Running, Cascade Designs, Columbia, Danner, Darn Tough, Dometic, ENO, Fjallraven, Gregory Mtn Products, Hydro Flask, HOKA, Icebreaker, Kuat, Keen, Nikwax, Nuun, OOFOS, Osprey, Saucony, Salomon, Sawyer, Sea to Summit, Skratch, Smartwool, Snow Peak, and Subaru. 

REI Loveland is the co-op's 10th store in Colorado. The closest locations are Fort Collins (9 miles away, opened 1994), Boulder (30 miles away, opened 1989), Denver (45 miles away, opened 1983, relocated 2000), Lakewood (55 miles away, opened 1994), and Greenwood Village (62 miles away, opened 1998, relocated 2017). There are 1.32 million members in Colorado and 61,000 in Loveland.

As the country’s largest consumer co-op, anyone is welcome to shop and tap into REI’s expertise. Members enjoy a range of benefits and those who join the co-op for a one-time lifetime $30 fee receive discounts on shop services, rentals and experiences; early access to curated products and limited-edition gear; Re/Supply, the co-op’s lightly used gear and trade-in program; and more. Members also enjoy an extended return window of one year from purchase (exemptions apply). One of the most notable membership benefits is the annual Co-op Member Reward, which is typically 10% back on eligible purchases from the prior year.

New members join a growing community that fights for a life outside. With each new membership purchased, the co-op donates $5 to support the REI Cooperative Action Fund that supports nonprofit organizations working to create a more equitable outdoors for everyone. Launched in 2021, the community-supported nonprofit is fueled by donations from REI members, customers, employees, foundations, and corporate partners – including REI Co-op. As part of REI Loveland’s grand opening, a $10,000 donation to a local nonprofit will be announced soon.

About the REI Co-op