REI Co-op Names Vignesh Pratap as Vice President of Enterprise Systems

Specialty outdoor retailer REI Co-op today named Vignesh Pratap its new vice president of enterprise systems. Pratap has previously led technology teams at global retail and software companies, including Nike, Starbucks, Infosys and Oracle.  

“Vignesh’s experience in driving business transformation in retail and CPG companies will be instrumental to build on the momentum initiated by our enterprise systems team to renovate the co-op's systems and business processes,” said Guillaume Ledieu, REI chief technology officer. “This will enable business growth and efficiency. It will also increase agility to continue improving customer and employee experience.” 

The co-op is on a multi-year journey to evolve its technical capabilities, which are critical to both effectively serving members and customers across our retail channels and helping employees across the co-op do their work more effectively. Pratap will play an important role in effectively managing our enterprise systems, ultimately helping REI improve customer experience, system uptime and operating costs.  

"I am excited about becoming part of the REI community,” said Pratap. “I am passionate about contributing to the co-op's mission by leveraging my experience in connecting technology investments to business outcomes and giving teams line of sight to how their work contributes to outcomes.”

About the REI Co-op