REI Co-op Names Collette Clemens as Vice President of Employee Life Cycle and Belonging

Mar 17, 2025

Specialty outdoor retailer REI Co-op today named Collette Clemens its vice president of employee life cycle and belonging. Collette brings deep HR expertise across multiple functional areas within strong consumer focused companies, including Pokemon, Stitch Fix, Lands’ End and Starbucks. 

 

"Collette is a broadly respected leader with decades of HR experience that will greatly benefit the co-op,” said Apple Musni, chief people officer, REI. “I’m looking forward to working alongside her as we work to improve every part of the REI employee journey.”  

 

In her role, Collete will lead the co-op's efforts to design, develop and execute programs aimed at enhancing every element of the employee journey. Collete’s team will support recruitment, onboarding, development, engagement and retention.   

 

“As someone who finds joy and peace in the outdoors, I’m incredibly excited to be joining the co-op,” said Clemens. "I look forward to contributing to REI’s mission of inspiring and enabling a life outside for all by creating talent and culture programs that are uniquely ours.” 

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.