REI and POWDR Partner to Deliver Adventure Lifestyle Experiences at Copper Mountain and Eldora
Nov 7, 2017
REI and POWDR have formed a strategic partnership that kicks off mid-November with exciting new adventure lifestyle programs and events. Full programming will begin by the holiday season, and experiences will complement Copper Mountain and Eldora’s lift-served mountain adventures.
“Inspiring people through authentic local adventure is behind everything we do, and it’s the driving force behind our partnership with REI,” says Wade Martin, chief revenue officer at POWDR. “From REI’s Opt Outside campaign to its programs designed to get everyone outdoors, our missions similarly aim to deliver memorable experiences that enhance people’s lives. We welcome REI members from Colorado and beyond to Copper and Eldora, and look forward to offering all guests new ways to enjoy the outdoors through our ongoing partnership.”
During the winter, REI Outdoor School guides will lead experiences such as snowshoeing, fat biking, and winter hikes, and social outings like mountain mixology. In summer, participants will be able to mountain bike, learn wilderness medicine, camp, and hike. At Copper Mountain, an REI Adventure Station located in Center Village’s Camp Hale Outfitters will act as a basecamp with local REI experts available to educate, inspire, and assist with registration. REI will also offer one-of-a-kind experiences like REI group campouts and vendor demo events at the resorts; the first of which will be a Burton snowboard demo at Eldora on Dec. 9.
“This partnership, our first on-mountain presence, allows us to expand our regional experiences and education programs across Summit and Boulder counties with a like-minded partner,” says Rebecca Bear, outdoor programs and experiences director at REI. “Copper and Eldora receive millions of visitors. We’re looking forward to providing unique outdoor experiences for both seasoned adventurers and people new to the outdoors at two of Colorado’s most beautiful resorts.”
Copper Mountain’s opening day is Nov. 10 and opening day at Eldora is Nov. 17. Learn more about classes and experiences at https://www.rei.com/copper-mountain or www.coppercolorado.com.
About POWDR:
POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within its portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, and Woodward West in Stallion Springs, CA. Through its ownership of Human Movement Management, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.