REI and Lyft partner to provide unforgettable outdoor experiences

SEATTLE – REI, the nation’s largest consumer co-op, and Lyft, the fastest growing on-demand transportation service, today announced a partnership to provide outdoor experiences in six metropolitan areas across the country: Atlanta, the Bay Area, Chicago, Washington D.C., Denver, and Raleigh-Durham. Through April 15, people can visit the Lyft blog to receive a Lyft promo code for $5 off a ride to a number of popular outdoor spaces in their local communities. This code will also offer entry to win one of two prizes – access to an REI concert under the stars, curated by Sofar Sounds, or, in four markets, an REI Signature Campout.

“The average American spends 95% of their life indoors,” said Laura Swapp, director, experience marketing at REI. “Making small changes, like catching a Lyft ride to a park instead of the mall on a sunny Saturday afternoon, can result in unexpected experiences. Through our partnership with Lyft, we want to further inspire and enable people to spend more time outside.”

“Lyft believes in getting people where they need to go – whether that’s across town or out of town,” said Melissa Waters, VP marketing, Lyft. “By partnering with REI, we’re thrilled to make it possible for passengers to more easily explore their communities. We’re proud to not only connect each of these cities with the outdoors, but help connect people with outdoor experiences of a lifetime.”

In each of the participating communities, Lyft users can enter the promo code into the Lyft app for discounted rides to experience the outdoors. By riding to these locations, passengers are entered to win a chance to experience an REI concert under the stars, curated by Sofar Sounds, where an intimate outdoor show with incredible artists, refreshments, and comradery in nature awaits. The 75 winners in each region will be notified after April 15, and will have the option to bring one guest. Winners will only receive the date and time of the exclusive concert, which will take place in May. If they choose to attend, Lyft will provide transportation to the surprise outdoor venue.

In Atlanta, the Bay Area, Chicago, and Raleigh-Durham, Lyft riders will also be entered to win an REI Signature Campout experience. Five winners, each with one guest, will enjoy a full REI outdoor overnight experience, along with other camp participants, within 45 minutes of their city limits. The co-op will provide the full camping experience, including food, tent lodging, and activities; each winner just has to bring their best friend.

Learn more about the partnership at http://blog.lyft.com/posts/rei-getoutside.

Interested in seeing how much time you spend indoors compared to the average American? Take the REI Find Your Path quiz to learn how you stack up and receive a personalized badge that can be shared on social media. You’ll also receive curated content that will help you get outside more often, including relevant videos, nearby hiking trails, and the option to sign up for inspirational notifications.

About Lyft

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

About Sofar Sounds

Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world.

Founded in London in 2009, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds.

About the REI Co-op