Reaffirming Co-op Values

At a time when the value of diversity is being questioned and the protection of public lands is under threat, our message today is simple: REI is, and will always be, a mission-driven, values-led cooperative. 

To stray now would be not just antithetical to who we are but fundamentally at odds with our ability to steward a thriving co-op for future generations. We were founded in 1938 on a core set of values, focused on expanding access to outdoor places for more people. These values have been integral to who we are, how we do business and to our success over the years.  

We believe time outside is a human right and should be available, equitable and safe for all. That we have a responsibility to steward our public lands. And that we must do all that’s humanly possible for the long-term health of our planet. These commitments have guided us for our first 86 years and will guide us for the next century as well. 

Living up to our purpose—to inspire and enable a life outside for everyone—requires us to stand firm in our commitment to building a co-op that is welcoming, affirming, and inclusive for our employees, members and broader communities. Honoring and celebrating a diversity of experiences, perspectives and contributions makes this co-op stronger.  

This work is vital to our survival as we work to connect every person to the power of time outside, in more ways and more places, and ensure that the co-op is a place where everyone can belong and thrive. 

Let’s continue to do the good work together. 

Eric Artz, CEO; Mary Beth Laughton, President 

About the REI Co-op