Skills
The Benefits of Cycling
The physical, mental and practical benefits of biking outside on the road or in the mountains—or indoors.
Cassie Abel
CEO of Wild Rye
Cassie Abel is the founder and CEO of Wild Rye, an outdoor apparel company based in Sun Valley, Idaho, dedicated to creating high-performance outdoor apparel for women. Passionate about empowering women in the outdoors, she launched Wild Rye in 2015 to fill the gap in the market for functional, stylish gear, and she continues to advocate for environmental conservation and female leadership in business. REI Co-op Member since childhood, and officially since 2010.