Heritage
Our love of nature is shaped by the inspiring people who came before us. Our parents, grandparents and aunts and uncles took us into nature and taught us to wander and explore with confidence. Found in the same memories of trips, people and adventure — is the gear we keep to remember: the well-worn backpack, the hand-me-down jacket, the sleeping bag that’s bulky in all the right ways. Fjällräven believes in making outdoor apparel and equipment that last for generations — that is why for over 60 years every product is designed to be durable, high quality, timeless and meant to be passed on to the next generation as family heirlooms that hold up to the elements of nature and the tests of time for generations to enjoy.
Sponsored by Fjällräven
Building Products to Last with Christiane Dolva
Christiane Dolva, Head of Sustainability at Fjällräven, still wears her grandmother’s Fjällräven jacket from the 1970s. A firm believer in gear that lasts, she’s working to ensure that every product that comes out of Fjällräven is something that can be passed down.
How Fjällräven Right-sized the Bookbag
After reading a newspaper article reporting 80 percent of Swedish adults and children admitted to experiencing back pain from using shoulder bags, Fjällräven founder Åke Nordin hatched his solution: a backcountry backpack for use at school and around town. Here’s how the humble Kånken backpack, designed in the 1970s for Swedish schoolchildren, has become a beloved classic.
Ally Coucke: A Girl and Her Dog
For the past 12+ years, it’s been the two of them — Bailey (aka: Mouse) and Ally. From desert to mountain to ocean, he has been her ultimate adventure companion. This is the story of a girl and her dog and learning how to say goodbye.
